I started Two Thirds Cup with WordPress.com, then I changed to Squarespace, and now I’m using WordPress.org. I’ve learned some things along the way and my advice to any food blogger trying to decide which platform to use is…use WordPress.org! Here are the reasons why:
- Printing Recipes: Squarespace doesn’t have a good way to format and print recipes. My solution was to create a google site for my recipes, which gave my readers the ability to print them, but it was time-consuming for me and the printouts weren’t nice to look at. WordPress.org, on the other hand, has a handful of great recipe plugins that are designed well and make it very easy for your readers to print them off. I use EasyRecipe for Two Thirds Cup.
- Recipe SEO: Squarespace doesn’t have a good way to convert recipes into the hrecipe or microdata formats that allow Google to create recipe rich snippets. This means that your recipe SEO won’t be optimal. This is a major downside to using Squarespace as a food blogger. Conversely, WordPress.org has recipe plugins that automatically convert your recipes into the needed formatting that allows Google to recognize your recipes.
- Blog Layout: Squarespace templates are not optimal for food bloggers. Some have the option of showing picture thumbnails along with excerpts and a read more… tag, but some don’t. The template I was using (Five) offered picture thumbnails with excerpts, but that’s all I could do. I wasn’t able to display my most recent post with a full width picture and text, which is my favorite layout and very common with food blogs. WordPress.org is more flexible and there are many themes that will work better for food blogs. I use the Foodie Pro theme, which is designed specifically for food bloggers, so the layout is just what I need.
- Recipe Archives: Squarespace doesn’t have an easy way to archive your content. My template didn’t offer a grid system that showed photos and titles. I created my own archive pages based on my food categories. It was hard to align my photos and it was time consuming. With WordPress.org, you have the flexibility to create recipe archives or you can use a theme that incorporates recipe archives. The Foodie Pro theme automatically archives my recipes by category making it effortless on my part and really easy for readers to search my recipes.
These are the 4 main reasons I switched from Squarespace to WordPress.org for my food blog. I think Squarespace is a great platform for many websites and even blogs, but from my experience, I recommend WordPress as the best option for a successful food blog. If you’re interested in starting a food blog, read about how to start a blog that has potential to make money here.
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